Deluxe Plastic Card Company

BOOSTER DISCOUNT CARDS
EARN OVER $36K*
You’re a parent involved in your child’s life. Your looking for a way to help raise money for one of their activities. A Booster Discount Cards is the way to go. Whether your raising money for a sports team, school, scouts, or a civic organization the Booster Discount Card is the solution.

HOW IT WORKS: Local businesses provide discounts that are printed on the card. Your booster organization determines what to sell the card for and the expiration date of the card (Business owners will be wary of a never ending discount). The booster organization then mobilizes itself as a sales force.

WIN-WIN-WIN SITUATION: This is a win-win-win situation. The Booster organization (and of course the kids) win by raising necessary funds with a relatively low overhead. The customers purchasing the discount cards win by supporting the kids while receiving valuable discounts at local businesses. The local business owners win by increasing their customer base.

OPTION 1 – The “Grid”
DESCRIPTION: Arrange businesses providing discounts in support of your organization in a “Grid” pattern.
PROs:
•Printed on durable PVC plastic
•Capable of displaying business logos
•Visually appealing layout
CONs:
•Limited number of spots

OPTION 2 – The “Line”
DESCRIPTION: Arrange businesses providing discounts in support of your organization in a text “Line” pattern.
PROs:
•Printed on durable PVC plastic
•Increased number of slots
•Simplified layout
CONs:
• Marketing impact for businesses limited by layout

TIPS FOR SUCCESS
TARGETING BUSINESSES TO ADVERTISE ON THE BOOSTER CARDS:
1. Businesses that Are Close to your Organization – Convenience Store, Gas Station
2. Businesses that Members or their Families Frequent – Restaurant, Arcade, Theme Park, etc.
3. Businesses that Are Owned by a Parent or Family Member
4. Suppliers/Vendors to your Organization – Sporting Goods store for a sports team, Musician’s Supply for a band.
SETTING THE SELLING PRICE
1. Make it a No-Brainer – The buyer should get an unbelievable deal
2. The Norm – $10 or $15
SETTING THE EXPIRATION DATE
1. Seek Balance – Too Long – Businesses will provide less of a discount. Too Short – Buyers will see less value in using the card.
2. The Norm – Season or School Year
MOBILIZING THE SALES FORCE
1. Cast a Broad Net – Recruit as many trusted people to sell the cards as possible
2. Incentivize – Provide incentives for outstanding sales